June 25, 2025

A digital marketing blog and much more.

Explore comprehensive guides, deep dives, and tools you can use to grow your business. Everything you’ll find here is based on our experience actually doing this work for our clients, so you get real insights from forward-thinking marketing experts instead of generic ‘insights’ copy pasted from somewhere.

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Cracking the AI Code: Insider Secrets With Paul Lewis

In this episode of Built to Convert, host Tyler Lane sits down with Paul Lewis, Chief Technology Officer at Pythian, to discuss what it really takes to win with AI in the enterprise. They explore the five-part AI readiness framework, the gap between hype and execution, and how to uncover the five percent of AI ideas worth building. Paul also emphasizes the importance of prompt engineering and highlights why data quality is still the primary barrier to AI success.

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