Growth Strategy
Where we bring clarity, focus, and momentum to your marketing.
You already know your marketing efforts need a better strategy if they’re going to actually deliver what you need. Our growth strategy process takes all the data, insights, and processes you already have and turns them into a prioritized, actionable, plan you can begin executing quickly.
Our Growth Strategy Process
Depending on your needs and timeline, we can run just some of these steps or perform several in parallel. Don’t think of these as a rigid process but a showcase of how we like to approach growth strategies.
Discovery
The best way to start with a foundational understanding of revenue mechanics. There’s no point investing in paid media or even SEO if we can’t draw a straight line between that performance and sustainable revenue.
RESULT
A well documented set of foundational truths about your market position, audience, buying process, competitive landscape, business objectives, and marketing history.
Audit
The best strategies are built on deep insights. Our audits give us an objective look at what’s working and what isn’t, including general channel health, analytics, on-site experience, and more. That gives us the data we need to sustain a growth strategy over the long-run and create the trust and transparency we need to do our best work.
RESULT
Not a strategy, but a clear, evidence-based view of current execution quality and system health that feeds directly into the strategy and tactical roadmap.
Strategy
Here, we start making explicit prioritization and exclusion decisions, identifying what hypotheses we want to test and what strategic bets we want to make.
RESULT
A clear strategy built around priorities and testable hypotheses.
Roadmap
Actually executing a strategy requires translating it into a clear time-bound execution roadmap. Ours lasts 3-6 months, so we can balance flexibility with planning as we integrate new learnings into that strategy. Here, we start making explicit prioritization and exclusion decisions, identifying what hypotheses we want to test and what strategic bets we want to make.
RESULT
A shared roadmap with clear ownership that creates momentum while allowing for evolution.
Management & Continued Evolution
As we execute, we use data and a culture of transparency to keep ourselves accountable to your goals. That means uncovering and applying new insights to ensure our growth strategy evolves so we can maintain strategy momentum. It also means revisiting everything else on this list to regularly update our approach and incorporate new learnings.
RESULT
Sustained learning, progress, and results.
See Our Growth Strategy in Action
Driving Revenue in eCommerce
Within eCommerce, it’s easy to get stuck optimizing around single channels. We took a different approach, analyzing vast amounts of data to identify where focus really belonged.
As a result, within the first month we:
- Increased the PPC conversion rate by 35%
- Increased PPC revenue by 86%
More importantly, those revenue increases continued, averaging around 12-15% month over month. That’s because all of this was designed not as a one-off optimization but as an evolving data-driven strategy.
Connecting the Physical & Digital
Canvas Credit Union had an extensive network of physical branches but couldn’t translate that into success online. Our strategy restructured the website, making optimizations throughout to get people to branches and signing up for key products.
The results were:
- 37% YoY traffic growth for branch locations through local SEO
- 191-702% growth in traffic for key financial products.
Let's Move Your Business Forward
We’re not just a digital marketing agency — we’re your growth partner: Analytics, strategy, and technology all working together to help you grow.