The Built-to-Convert Podcast
A Digital Marketing Podcast for growth-minded marketers, founders, and business leaders.
Staying on top of Modern digital marketing feels like drinking from a firehose. We created Built to Convert to help you stay on top of what’s happening by exploring real stories of how founders and marketers have successfully overcome hurdles and grown businesses. Every episode brings candid conversations and real insights you can apply to your own challenges.
Highlights Worth Checking Out
Is Link Building Dead? SEO Truths With James Wirth
Discover how to build a smarter link building strategy by identifying your biggest SEO gap, evaluating backlink quality, improving internal links, and measuring real impact. James Wirth also explains why traditional SEO remains essential for earning visibility in AI-generated search results.
The Power of Conversation To Inspire Growth and Trust With Mike Lawson
Explore how credit union leadership and trust grow through authentic conversation, practical AI use cases, and stronger storytelling. Mike Lawson shares lessons from thousands of interviews on building connection, engaging younger members, and helping credit unions communicate value in a changing financial landscape.
Building AI-Ready, Human-Centered Paid Media Strategies With Navah Hopkins
AI is reshaping paid media, but human judgment still matters. This episode explores how marketers can build AI-ready strategies without losing empathy, critical thinking, or data discipline. Tyler Lane hosts Navah Hopkins as they discuss paid media automation, creative workflows, conversion values, clean first-party data, and the future of search in an AI-driven landscape.
The Real-World Integration of AI in Digital Marketing With Tyler Lane
AI is reshaping how digital marketing teams research, analyze, optimize, and report, but Tyler Lane makes it clear that human expertise still matters. In this episode, Chad Franzen interviews Tyler about how Session Interactive integrates AI into real-world agency workflows, from analytics audits and content strategy to paid media, CRO, and local SEO. They discuss where AI can speed up repetitive tasks, why human QA is essential, and how marketers can use AI responsibly without sacrificing quality, accuracy, or trust.
Find The Episode That’ll Unlock Your Growth
Is Link Building Dead? SEO Truths With James Wirth
Discover how to build a smarter link building strategy by identifying your biggest SEO gap, evaluating backlink quality, improving internal links, and measuring real impact. James Wirth also explains why traditional SEO remains essential for earning visibility in AI-generated search results.
The Power of Conversation To Inspire Growth and Trust With Mike Lawson
Explore how credit union leadership and trust grow through authentic conversation, practical AI use cases, and stronger storytelling. Mike Lawson shares lessons from thousands of interviews on building connection, engaging younger members, and helping credit unions communicate value in a changing financial landscape.
Building AI-Ready, Human-Centered Paid Media Strategies With Navah Hopkins
AI is reshaping paid media, but human judgment still matters. This episode explores how marketers can build AI-ready strategies without losing empathy, critical thinking, or data discipline. Tyler Lane hosts Navah Hopkins as they discuss paid media automation, creative workflows, conversion values, clean first-party data, and the future of search in an AI-driven landscape.
The Real-World Integration of AI in Digital Marketing With Tyler Lane
AI is reshaping how digital marketing teams research, analyze, optimize, and report, but Tyler Lane makes it clear that human expertise still matters. In this episode, Chad Franzen interviews Tyler about how Session Interactive integrates AI into real-world agency workflows, from analytics audits and content strategy to paid media, CRO, and local SEO. They discuss where AI can speed up repetitive tasks, why human QA is essential, and how marketers can use AI responsibly without sacrificing quality, accuracy, or trust.
Building Better Brands With Brennan Gilbert
Brand strategy for growth-stage companies is about more than visuals. Brennan Gilbert explains how trust, creative direction, owned digital channels, and human taste help modern teams build stronger brands while using AI to streamline repetitive production work.
Transforming SEO From Commodity To Competitive Advantage With Matt Green
SEO competitive advantage starts with content, positioning, and measurement that connect search strategy to real business growth. Matt Green shares how brands can move beyond rankings and checklists by creating expert-driven content, reducing buyer uncertainty, and aligning SEO with revenue outcomes.
Turning Data Into Growth Opportunities With Tyler Lane
Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.
Making Credit Unions Matter: Brand, Emotion, and the Future of Member Relevance
Learn how credit unions can stay relevant through brand, emotion, and digital strategy to build trust and stronger member relationships.
Turning AI Hype Into Real Business Solutions With Ken McLoud
Learn how to turn AI hype into real business results. Ken McLoud shares practical strategies for AI implementation, ROI, and scalable business solutions.
Storytelling That Drives Results in Finance With Melanie Draheim
Learn how storytelling in financial marketing builds trust, drives engagement, and improves conversions with real-world insights.
Leveraging AI and Strategic Thinking for Business Growth
Leveraging AI and strategic thinking for business growth is becoming essential in today’s digital landscape. As AI tools automate execution, the real competitive advantage comes from how leaders think, plan, and make decisions. In this episode, Tyler Lane explores how businesses can use AI not just for efficiency, but as a driver of smarter strategy and long-term growth.
Evolving Credit Union Marketing in a Commoditized Marketplace With Michael Murdoch
Michael Murdoch, VP of Marketing at University Credit Union, shares insights on how credit unions can build preference and loyalty in a commoditized marketplace where products and rates are often identical across competitors. He explores the importance of evolving from a transactional institution into a lifestyle brand, focusing on authentic marketing strategies that connect with members beyond just the products they offer. Tyler Lane hosts Michael as they discuss how credit unions can maintain their mission-driven values while achieving growth and performance.
Building Profitable eCommerce Brands With Paid Media With Brian Lasonde
Many e-commerce brands pour money into Google and Meta ads but struggle to scale profitably in an increasingly automated and AI-driven landscape. In this episode, Tyler Lane hosts Brian Lasonde, Founder and CEO of PPC Boost, to unpack what it really takes to grow from seven to eight figures using paid media. Brian shares lessons from his agency journey, common scaling mistakes, smarter measurement frameworks, and how AI is reshaping creative workflows — without replacing human strategy.
Breaking Agency Bottlenecks and Building Lasting Growth With John Doherty
John Doherty is an agency coach and the Founder of EditorNinja, a leading content editing service that has edited over 14 million words, as well as the Founder of Credo, a marketplace connecting businesses with vetted SEO and digital marketing partners. He is a serial digital entrepreneur with a track record of building and scaling service businesses, including selling both Credo and EditorNinja, and has helped agencies generate over $50 million in trackable revenue and $250 million in leads.
Transforming Credit Union Marketing for Growth and Trust With Pam Piligian
Pam Piligian, CMO of Navy Federal Credit Union, shares how credit unions can drive sustainable growth by operationalizing trust, balancing brand and performance marketing, and aligning member experience with measurable ROI.
Transforming Credit Union Relevance and Culture in a Digital Age With Tansley Stearns
Tansley Stearns is the President and CEO of orsa credit union, a member-owned financial institution dedicated to delivering innovative, community-focused banking services across Michigan. Under Tansley’s leadership, orsa credit union has been recognized by Forbes as a Best-in-State Credit Union, and she is known for driving transformative growth and purpose-led culture initiatives across the organization, which serves tens of thousands of members. With over 25 years of experience in the credit union industry, Tansley is passionate about fostering belonging, authenticity, and bold innovation while navigating the evolving landscape of financial services.
The Future of Video, AI, and Leadership in eCommerce With Yash Ranadive
Yash Ranadive, Founder and CEO of Videoselz, discusses the future of video and AI in eCommerce — and how leadership, personalization, and immersive content drive growth.
What High-Impact Content Looks Like in the AI Era With Mallory Russell
As AI accelerates content creation and channels continue to multiply, standing out has never been harder. Tyler Lane sits down with Mallory Russell, former VP of Global Integrated Content Marketing at Square, to unpack what high-impact content really looks like in the AI era. They explore how integrated strategy, thoughtful use of AI, and a deep focus on audience needs can turn content from a volume game into a true growth engine.
Empowering SMEs To Compete in the AI Era With Daniel Male
Small and midsize businesses are facing a rapidly shifting competitive landscape as AI lowers barriers to entry and accelerates commoditization. In this episode, Tyler Lane hosts Daniel Male, Co-founder of Mariner 11, to discuss how SMEs can compete more effectively by leaning into brand strategy, prioritization, and integrated marketing. Daniel shares his journey from agency leadership to entrepreneurship, unpacks how AI is reshaping search and content, and explains why distinctive brands — not shortcuts — will be the differentiator in the AI era.
Elevating Brand Marketing in Higher Education With Sarah Foley
Brand marketing in higher education comes with extended decision cycles, decentralized teams, and ROI that’s difficult to quantify. In this episode, Tyler Lane sits down with Sarah Foley, Director of Brand Marketing at the University of Denver, to unpack how brand awareness, sentiment, and trust drive real outcomes over time. Sarah shares her journey from agency life to higher ed, how DU measures brand health beyond applications and clicks, and what long-funnel marketers in any industry can learn from higher education’s complex ecosystem.
Unlocking Scalable, Mission-Driven Growth Through Strategic Clarity With Trey Sheneman
Mission-driven companies often have deep conviction but struggle to translate that purpose into scalable, predictable growth. In this episode, Tyler Lane sits down with Trey Sheneman, Founder of Herald and creator of the COMPASS Method, to unpack how strategic clarity, disciplined focus, and trust-driven leadership unlock sustainable growth. Trey shares his journey from ministry to marketing, lessons learned from working with brands like John Maxwell and Dave Ramsey, and how his framework helps founders align vision, messaging, offers, and channels without losing authenticity or values
Leading Marketing in the AI Era With HubSpot Co-founder Brian Halligan’s AI Clone
This episode takes a unique turn as Tyler Lane and Dr. Jeremy Weisz interview an AI clone of HubSpot Co-founder Brian Halligan. Together, they explore how AI is reshaping marketing, SEO, leadership, and customer acquisition. Drawing from Brian’s philosophy and experience scaling HubSpot, the conversation unpacks timeless leadership lessons, the future of inbound marketing in an AI-first era, and how founders, marketers, and agencies can adapt without losing authenticity.
Blending Creativity, Technology, and Culture To Drive Agency Growth With Lisa Larson – Kelley
In this episode, Tyler Lane sits down with Lisa Larson-Kelley, Founder and CEO of Quantious, to explore how blending creativity, technology, and culture fuels sustainable agency growth.
Blending Creative Partnerships, Data, and Authenticity for Brand Growth With Brad Hendrickson
In this episode of Built to Convert, host Tyler Lane is joined by Brad Hendrickson, Chief Client Officer and Partner at Magnetic Creative, to discuss how brands can blend creative partnerships, data, and authenticity for growth.
Meet the Host
Tyler Lane is the CEO and Founder, and Lead Organic Strategist of Session Interactive, a Denver-based digital marketing agency specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. He is a digital marketing leader with over 20 years of experience consulting on digital marketing challenges and building digital marketing solutions.
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