After over two decades in the SEO industry, Alex has built a successful YouTube channel, run a podcast, saved a company hundreds of thousands of dollars by spotting an issue during a site migration, and even helped a client boost revenue enough to sell their company. To accomplish all that, he really takes his time researching and gathering unique perspectives and data from people closest to the problem. Otherwise, his passions include collecting retro video games, amateur photography, and enjoying the incredible nature Colorado has to offer.