After 11 years working in SEO, Patrick views his role as much more than execution. For him, it’s about working with clients to understand what will actually impact their business goals before spending any time on SEO or GEO. It’s that approach that enabled him to do things like help an industry-leading ecommerce client more than double their Organic Search revenue in under a year. But it hasn’t all been fun and games, as he’s had to battle a chronic case of keyword lung from his years in the local SEO content mines.